Gersis Software

Data Mining

What is Data Mining?

Data mining is sorting through data to identify patterns and establish relationships.

Data mining parameters include:

  • Association – looking for patterns where one event is connected to another event
  • Sequence or path analysis – looking for patterns where one event leads to another later event
  • Classification – looking for new patterns (May result in a change in the way the data is organized but that’s ok)
  • Clustering – finding and visually documenting groups of facts not previously known
  • Forecasting – discovering patterns in data that can lead to reasonable predictions about the future (This area of data mining is known as predictive analytics.)

Data mining techniques are used in a many research areas, including mathematics, cybernetics, genetics and marketing. Web mining, a type of data mining used in customer relationship management (CRM), takes advantage of the huge amount of information gathered by a Web site to look for patterns in user behavior.

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